Bouclème Launch Event at Planet Organic

By Margo Steeden

Boucleme Curl Cream Launch image 7
Boucleme natural curl care and the new Curl Cream

UK curl brand Bouclème launched their fantastic new Curl Cream last week at Planet Organic‘s Flagship store and I was delighted when Michele Scott-Lynch, the founder of Bouclème, asked me along to the event.

It was a joyful moment when I discovered that Bouclème’s latest product was a curl cream. I love a curl cream and it is one of the staple products in my curl-styling arsenal because it’s so versatile. It can be used on wet hair for awesome, curl-boosting moisture; for hydration, smoothness and definition when doing twist-outs and braids; added over a leave-in, it gives you that little bit extra; scrunched into curls instead of gel when only soft hold is wanted or used as a curl-refresher to get 2nd day hair and beyond. What’s not to love?

Boucleme Curl Cream Launch image 4
Michele Scott-Lynch and  Saulo Galtri

There was plenty of healthy nibbles to munch and rum-based fruit punch to sup, whilst everyone mingled and dished on all things curly. I got chatting to the gorgeous Saulo Galtri of The Curly Look, a stylist who specialises in cutting and styling curls in Dublin, Ireland. Saulo, who flew over especially for the launch, told me how much he loves Bouclème products. He discovered them a few months ago whilst browsing the net and said he was “fascinated by the fact they were being produced right here, beside me, in the UK.” He said, “as soon as I got to try them, I knew that the range had been formulated with good knowledge and proper research into curly hair care.” Saulo is carrying the Bouclème range at the salon he works with and said he is very pleased with the results he gets when using on his clients, and on his own, curls. “Bouclème is taking the curly haircare market in Europe to the next level” he said.

I asked Michele why she thinks a curl cream is such a key product for curls, she said “I created Curl Cream to help replenish dry thirsty curls that need extra hydration. This product helped restore life to my parched curls post-colour and Summer holiday last year. Curl Cream is great for styling and defining on wet hair and can be used as a moisture injection to days 3 and 4 curls. I use this on top of my leave-in Curl Conditioner plus a little Argan oil and then follow with Curl Defining Gel. This may sound like a lot of product but it ensures moisturised well defined curls and I don’t reapply anything until the next wash day around 4 days later!”

Lindsey Hughes, the UK’s very own Curl Whisperer, was on hand during the event to offer styling tips and tricks for using Curl Cream. “On my clients who have finer hair, I start off

Boucleme Curl Cream Launch image 5
Lindsey applying Curl Cream to @honeyblondegigi’s curls

with one full pump of Curl Cream and I smooth and gently scrunch the cream into the hair – adding more Curl Cream as needed. On thicker hair, I rake the cream through the hair in sections, using my fingers – and using one full pump at a time – making sure that each section is well coated, then I apply Curl Defining Gel over Curl Cream to define and hold the curl. If a more ‘clumped’ curl is wanted, I avoid raking through hair as this will separate the curls too much. Instead, I just smooth and squeeze the cream into each section. Curl Cream is also great for adding moisture to curls in between washes – just use with a little water and smooth over the surface of your curls or tweak each curl individually by twirling with a little Curl Cream.”

“I created Curl Cream to help replenish dry thirsty curls that need extra hydration.”

Boucleme Curl Cream Launch image 1
Insta Girls! (from left) Simone, Helena & Shannon

It was a fab, fun event, and everyone went away with a goody bag containing yummy and healthy food and drink from brands sold at Planet Organic, plus a generous travel sized bottle of Bouclème Curl Cream. I’ve been using it for the last week as a styler on wet hair and also as a curl-refresher on dry hair and I have to say I’m sold – works great for me both ways. I also love the smell; the whole Bouclème range has a fresh, soft-citrus fragrance that is a refreshing change from the sickly-sweet coco-nutty pong that is usually associated with curl-loving products.

Check out Bouclème’s styling video on how to use the new Curl Cream on loose curls below.

You can find all of Bouclème’s styling videos here.

The Best Curly Hair Products

Product Reviews for Curly Girls
I get asked so often about what I think are the best products to use on curly hair by my lovely clients that I thought I would write a blog on some of the great products on offer.
From ‘No Poo’ to ‘Low Poo’, to conditioning and styling products to help you decide whats good on your hair, there is so much out there if you know where to look. While they all may vary in price, all that I use are natural or organic products that anyone can use. Not only is it better for your hair to be natural but better for your body too.
20150617_100140
Shea Moisture – Curling Gel Souffle
This product is very oily it is for people with hair lacking in moisture – and defiantly for more for the afro type hair. My hair is Caucasian hair and is very oily.
The smell of Shea Moisture is amazing if you like coconut. It needs to be used after washing after conditioner if your hair is really dry, or just on top of freshly washed hair. There is no hold factor with this product. It’s free from all nasties. This can be bought from Amazon for £10.00
 20150618_105935
 Curls -Coconut Curlada conditioner
This product is amazing on hair that lacks moisture. I use it more as a leave-in conditioning product, but you can condition with it too and rinse off.
Its very creamy and does goes a long way, so great value for money. This product can be bought from Amazon for £10.00

20150617_100116
John Masters – Lavender and Avocado Intensive Conditioner
This is an amazing product , its for dry and damaged hair and contains lavender which slows down hair loss and treats the scalp. The Avocado moisturises and conditions the hair. It isn’t specifically for curly hair but can be used to moisturise curls beautifully. This product can be bought directly from me for £22.00

20150617_100057
Boucleme – Curl Cleanser
This curl cleanser is very light and does its job brilliantly. It’s very natural and you can tell this by the smell – so fresh and invigorating. This is a non foaming cleanser, which maintains the hair and scalps natural moisture balance.
The product lifts the dirt off the scalp with out removing unnecessary oils.The scalp needs to be vigorously rubbed in circular motions all over the head to remove dirt. Curl cleanser has a blend argan and virgin coconut oil among others. It has an amazing citrus fragrance with spearmint and magnolia leaf. This product can be bought form me directly or the Boucleme website for £15.00

20150617_100256
Boucleme – Curl Conditioner
This curl conditioner has an awesomely fresh smell. It is a professional product and needs to be really worked into the hair to feel the benefits and to get a really smooth finish. You need to stroke the product in with your fingers. This products is worth every penny and is very natural. You need to take sections of hair and rake gently with your fingers or wide tooth comb – but only ever do this when the hair has conditioner in. This can also be used as a leave-in conditioner – so you can either leave some in after washing, or reapply after your hair wash as a leave in. This product can be bought from me directly or from the Boucleme website for £17.00
20150617_100256
Boucleme  – Defining Gel
This product compliments the other two Boucleme products perfectly –  and the smells intertwine so as not to cause an overload of sickly smells.The product must be stroked all the way through the hair, trying not to rake your fingers through. It goes on the hair as a light coating, and once dried into the hair holds a great cast. Then once scrunched out of the hair leaving soft defined curls. What I love so much about Boucleme is the way you can layer the products so well, and there is no cloudy residue. This can be bought from me or the Boucleme website for £15.00

20150617_100151
Tianas- Coconut Oil 
This is the raw organic version of Coconut Oil in a purple pot. It smells absolutely divine if you like coconuts.  Coconut  oil is proven to hold moisture in the hair.
It melts in your hands and works wonders. I normally apply the night before washing on dry hair as a treatment, or after washing when the hair is soaking wet before leave in – or instead of and before styling product. On soaking wet hair it holds the moisture in. This product can be bought from Amazon or Holland and Barratt for £10.00
20150617_100212
Deva No Poo
This product is a great non sulphate shampoo and a conditioning cleanser. 
I use this as a conditioner as well as No Poo.This product is quite thick and I would say needs to be used for curlies with slightly drier hair. It has a creamy consistency. Again this product needs to be rubbed in vigorously at the roots removing dirt from scalp and retaining moisture that curly hair needs. This product can be bought from the Deva website from around £17.00
20150617_100212
Deva One Conditioner
This conditioner is great for curly hair for combing through when wet with fingers or a wide tooth comb. It is very moisturising. It can be left in the hair or used as a leave in as long as not using other products to layer with. If mixed with any other of the Deva Curl products it goes cloudy in the hair. This product can be bought from the Deva website fro around £17.00
 I hope this little guide has helped, there will be more reviews to follow. For more details, visit my website www.lindseyhughescurlwhisperer or call me on 07477014645
If you have any other products that you want to know more about that you think maybe Curly Hair friendly, please do get in touch! More product reviews to follow.